About Paul Moore

Creative Director with over twelve years of graphic design, marketing and sales experience working at record labels, music distribution and marketing companies. Extensive design experience, possessing expertise in Photoshop, Illustrator, InDesign, QuarkXPress along with a strong web design background in Flash, Dreamweaver and HTML. Experienced photographer with knowledge in photography techniques including compositing, photo manipulation and re-touching.

Experience

Capitol Music Group
August 2014 - Present
Sr. Director, Creative Services
  • Hire and direct photographers; providing them with concise art direction and guidance from concept through completion. Negotiate rates and usage rights
  • Direct and manage freelance designers and in-house production artists, providing clear art direction and guidance to achieve successful results
  • Art direct, design and manage packaging, print and online advertising, sales, marketing and merchandising tools
  • Collaborate with marketing team, artists and artist management to complete the final product
  • Monitor and track production projects to ensure proper and timely completion
New West Records
April 2008 - August 2014
Art Director/Designer
  • Art directed, designed and managed packaging, print and online advertising, sales, marketing and merchandising tools
  • Collaborated with marketing team, artists and artist management to complete the final product
  • Monitored and tracked production projects to ensure proper and timely completion; worked with the Production Manager to meet production deadlines
  • Optimized project artwork for online media including creating digital booklets for iTunes, ad banners, and online one sheets
  • Designed merchandise layouts such as posters, stickers, postcards and point-of-purchase materials for promotional and marketing needs
  • Directed and managed freelance designers and in-house production artists, providing clear art direction and guidance to achieve successful results
  • Hired and directed photographers; providing them with concise art direction and guidance from concept through completion. Negotiate rates and usage rights
  • In-house photographer responsible for artist photo shoots, live performances and packaging shots

EMI Music Marketing
June 2005 - April 2008
Graphic Designer, Creative Services

  • Conceived ideas, concepts and campaigns; responsible for mock-ups and packaging design
  • Supported the Art/Creative Director, artists, Product Managers, Editorial, sales team, artist management to complete the final product with the best results
  • Designed advertisement layouts for both national print outlets and online campaigns
  • Designed merchandising layouts such as posters, apparel, stickers, postcards, web banners (Flash & Gif), point-of-purchase materials for promotional and marketing needs

Filter Media, Marketing, Music
November 2002 - May 2005
Senior Graphic Designer

  • Duties included graphic design, creation and execution of print and online viral marketing tools
  • Maintained, updated and oversaw staff writers on adding/editing content to Filter-mag.com
  • Developed and maintained weekly lifestyle and consumer newsletters
  • Clients included: Levi’s®, EMI, Ben Sherman, Virgin Records, Elektra Records, N-Network, Universal Music, Capitol Records, Warner Bros. Records, Comedy Central, MGM/UA, MTV Networks, Anthropologie, Landmark Theatres and Zumiez

Virgin Records
April 2001- April 2002
West Coast Regional Marketing Manager

  • Responsibilities included developing and implementing of innovative marketing plans for the independent and genre specific accounts on the West Coast

Skills & Expertise

Print: Adobe Photoshop; Adobe Illustrator; Adobe InDesign; QuarkXPress
Web: Adobe Flash; AdobeDreamweaver; HTML
Photography: Lightroom; Camera RAW
Video: Adobe Premiere; Adobe Encore DVD
Office: Microsoft Word; Microsoft PowerPoint; Microsoft Excel

Proficient on both Mac OS X and Windows platforms